Mobile Apps Forum

RULE OF THE APPS: The Hand-Held Rich Experience

If we agree that a mobile application is software which runs on a handheld device that can connect to networks, and is based on an operating system that supports standalone software, we must also agree we are not only talking about native apps that can be downloaded from an apps store, but we are also talking mobile web apps that run through a browser. These are designed to run reasonably well via almost any smart mobile web browser.

Mobile applications are now taking us to the direction of only discussing features on smart phones, while most of the nation is still carrying traditional (feature) phones. Within the exhibition hall itself mobile apps presentations will be running from multinationals claiming they have the best platforms, to young entrepreneurs seeking to prove them wrong and showing their own development.

And these are not the only issues when it comes to smart phones. They actually constitute a significantly small percentage of the Arab African mobile phone users and are not to make a major leap until problems related to price, complexity of use, battery life and others are settled. The public will listen, evaluate and give feedback. The time of one-way talk is over, it is springtime and everyone is entitled to an opinion to be expressed at the Cairo ICT 2012 Mobile Apps Forum.